March is Women’s History Month, , a time to celebrate the women who’ve shaped our world and made lasting impacts across every industry. In the ever-evolving cannabis world, women have been breaking down barriers, leading the charge in innovation, and standing strong for equity and inclusivity. At MARYJAE®, we’re proud to shine a light on the incredible women who have been at the forefront of this industry.
Pioneers in Cannabis Research
Women have been at the forefront of cannabis science, making groundbreaking strides that continue to transform the industry. Dr. Allyn Howlett, for example, revolutionized our understanding of cannabinoids with her discovery of the CB1 receptor. This pivotal moment unlocked new possibilities for medical cannabis research, advancing knowledge on how cannabinoids interact with the human body.
Another trailblazer, Dr. Sue Sisley, has dedicated her career to studying cannabis as a treatment for PTSD—especially in veterans. Her work as the Principal Investigator for the first FDA-approved randomized controlled trial on this subject is nothing short of extraordinary. Her advocacy and research continue to shape the medical cannabis landscape, offering hope and alternative treatment options.
These women have changed the game in cannabis science, each playing a crucial role in advancing how we use and understand cannabinoids. Their work has opened doors to new possibilities for health and wellness, and their contributions are shaping the future of cannabis.
Dr. Allyn Howlett’s Discovery of the CB1 Receptor
Dr. Howlett’s pioneering discovery of the CB1 receptor in 1988 was a game-changer. As the most abundant G-protein coupled receptor in the mammalian brain, the CB1 receptor is integral to understanding how cannabinoids influence areas like pain management, mood regulation, and neuroprotection. Her research continues at Wake Forest School of Medicine, where she explores cannabinoid receptor signaling, paving the way for future cannabinoid-based treatments.
Dr. Sue Sisley’s Advocacy and Research on Cannabis for PTSD
Dr. Sue Sisley is a trailblazer in medical cannabis research, particularly for her work on cannabis as a treatment for PTSD in veterans. As the Principal Investigator for the first FDA-approved randomized controlled trial on this topic, she has faced and overcome significant regulatory hurdles.
Dr. Sisley’s research explores the safety and efficacy of cannabis flower in alleviating PTSD symptoms, providing a potential alternative to traditional pharmaceuticals. Dr. Sisley is also the President of the Scottsdale Research Institute, where she continues to advocate for unbiased cannabis research and equitable access to medical cannabis.
These women exemplify the transformative power of science and advocacy in shaping the future of cannabis research and medicine. Let me know if you’d like to explore their work further!
Entrepreneurs and Industry Leaders
The cannabis industry has seen some truly groundbreaking female entrepreneurs redefine what it means to lead. These women are not just business owners—they are warriors for change, pushing for social equity and diversity within the cannabis space.
Wanda James: A Trailblazer for Social Equity in Cannabis
Wanda James, along with her husband Scott Durrah, founded Simply Pure in 2010—one of the first cannabis edible companies in Denver. What started as a small endeavor soon evolved into a transformative force in the cannabis industry. Simply Pure became the first Black- and veteran-owned dispensary in the country, positioning the brand as a powerful advocate for social equity and inclusion.
Wanda and Scott have spent more than a decade fighting stigma and advocating for ownership within marginalized communities. Through their work, they have not only cultivated a thriving business but have also sparked much-needed conversations about diversity, equity, and inclusion within the cannabis space.
Advocates for Change
Activists like Mary Rathbun, affectionately known as “Brownie Mary,” have left an indelible mark. In the 1980s, she distributed cannabis-infused brownies to AIDS patients, highlighting the medicinal value of cannabis and paving the way for legalization efforts.
Mary Jane Rathbun: A Pioneer of Medical Cannabis Advocacy
Mary Jane Rathbun, lovingly known as “Brownie Mary,” was a compassionate cannabis activist who played a key role in the medical marijuana movement. In the 1980s, she gained fame for distributing cannabis-infused brownies to AIDS patients, providing relief from symptoms like nausea and pain. Despite facing multiple arrests for possession and distribution, her grandmotherly demeanor and charitable mission attracted widespread public support, raising awareness of cannabis’s medicinal potential.
Brownie Mary later co-founded the San Francisco Cannabis Buyers Club alongside Dennis Peron, paving the way for California’s Proposition 215 in 1996—the nation’s first medical marijuana legalization law. Her legacy continues to inspire progress in medical cannabis and social justice advocacy.
Women Shaping the Market
Women are not just leading businesses but also influencing consumer trends. Female-led brands are focusing on wellness and self-care, creating products that cater to women’s specific needs, from stress relief to beauty enhancements. This shift is reshaping the market landscape and fostering inclusivity.
Here are three remarkable female-led cannabis companies making waves in the industry:
My Bud Vase – Doreen Sullivan
My Bud Vase has redefined cannabis accessories by blending function and style. Founded by Doreen Sullivan, the brand offers uniquely designed, artisanal vases that double as functional cannabis accessories, elevating the experience of consumption. Doreen’s work empowers women by creating elegant and practical pieces that celebrate both beauty and cannabis culture.
Kushkards – Lauren Miele
Kushkards is another standout in the cannabis space, combining creativity with connection. Founded by Lauren Miele, this brand focuses on crafting cannabis-themed greeting cards that help people celebrate cannabis culture in a meaningful way. Whether for birthdays, special events, or just because, Kushkards provides a thoughtful and fun way to share the love of cannabis.
MARYJAE®
Founded by Jae Graham and her partner Francisca Anciso in 2017, MARYJAE® is a brand deeply rooted in inclusivity and empowerment. Inspired by Jae’s journey with cannabis as a way to ease her father’s suffering during his battle with cancer, MARYJAE® was created as a welcoming, heart-centered space for anyone who enjoys cannabis responsibly. As a proudly LGBTQ+, BIPOC, and women-owned business, MARYJAE® is committed to fostering a community that uplifts underrepresented voices. Through collaborations with artists, educators, and growers, MARYJAE® continues to champion diversity, love, and education in the cannabis industry.
Breaking Barriers
Despite challenges, women continue to break through glass ceilings in the cannabis industry. In 2023, women held 39% of executive positions in the sector, a significant increase from previous years. Their leadership is driving policies and practices that promote equity and innovation.
As we celebrate Women’s History Month, let’s recognize and support the women who are transforming the cannabis industry. While the trailblazers mentioned here—whether advocates like Brownie Mary, entrepreneurs like Wanda James, or brands like MARYJAE®—represent powerful examples, they are just a small part of a much larger collective of women driving progress in this field. Their contributions remind us that progress is possible when we challenge norms, embrace diversity, and work toward an equitable future.
