When it comes to cannabis culture, most people know about 420. It’s the universal signal for lighting up flower, a date (April 20) and a time (4:20 PM) that’s become synonymous with cannabis celebration, protest, and community. But in recent years, a new number has emerged from the haze—one that’s flipped the script, quite literally. That number is 710, and it’s become the rallying cry for cannabis oil lovers, dabbers, and extract enthusiasts across the globe.
So what exactly is 710? Where did it come from? And why does it matter so much in today’s cannabis landscape? Let’s break it down.
The Origin of 710: A Stoner’s Numeronym
The meaning of 710 is deceptively simple: flip the number 710 upside down and it spells “OIL.” That’s it. But like many things in cannabis culture, this clever twist of numerology has taken on a life of its own.
While 420 is rooted in the flower-smoking traditions of the 1970s, 710 is a product of the modern cannabis era—one defined by innovation, extraction, and high-potency THCa concentrates like wax, shatter, budder, live resin, live rosin, and distillate. As concentrates gained popularity in the 2000s and 2010s, so too did the need for a cultural touchstone. Enter 710.
The term began circulating in online forums and among early dabbers around 2010. By 2012, it had gained enough traction that July 10 (7/10) was unofficially dubbed “Dab Day.” Since then, it’s exploded into a full-fledged cannabis holiday, complete with product drops, festivals, and brand activations across the country. One of the earliest and most influential brands to embrace the 710 ethos was 710 Labs, a pioneer in craft concentrates known for its solventless rosin, exotic genetics, and terpene-rich extractions.
710 vs. 420: A Tale of Two Holidays
While both 420 and 710 are cannabis-centric celebrations, they represent different aspects of the plant. 420 is about the roots—celebrating cannabis in its most natural flower form. 710 is about the evolution—honoring the science, technology, and artistry behind cannabis extraction. It’s a day for the terp chasers, the low-temp dabbers, and the rosin pressers.
The Rise of Concentrates: Why 710 Matters
To understand the significance of 710, you have to understand the rise of cannabis concentrates. Over the past decade, the legal cannabis industry has seen an explosion in extraction techniques and product diversity. Today’s consumers can choose from:
- Shatter: A brittle, glass-like concentrate known for its purity.
- Wax/Budder: Softer, more malleable textures with rich terpene profiles.
- Live Resin: Extracted from fresh-frozen flower for maximum flavor.
- Rosin: Solventless and clean, made with heat and pressure.
- Distillate: Ultra-refined oil used in vape carts and edibles.
These products offer potency levels that far exceed traditional flower, often reaching 70–90% THC. They also allow for precise dosing, cleaner inhalation (when properly made), and a more customizable experience.
710 celebrates this evolution. It’s a nod to the extract artists who’ve pushed the boundaries of what cannabis can be. It’s also a moment for consumers to explore new formats, flavors, and effects.
The Culture of Dabbing
Dabbing isn’t just a method—it’s a culture. It comes with its own tools (rigs, torches, bangers, carb caps), its own etiquette (low-temp vs. high-temp, cleaning between hits), and its own language (terps, reclaim, glob, sesh).
For many, dabbing is a ritual—a way to connect with the plant on a deeper level. The process of heating a nail, timing the cooldown, and savoring the vaporized oil is both technical and meditative. It’s not about getting as high as possible (though that can happen); it’s about flavor, finesse, and finding your perfect hit.
On 710, this culture takes center stage. Dispensaries roll out limited-edition concentrates. Brands host dab bars and terpene tastings. Online communities share their setups, their favorite strains, and their most flavorful dabs.
Why 710 Deserves the Spotlight
710 may have started as a flipped number on a calculator, but it’s become a powerful symbol in cannabis culture. It represents the future of cannabis—potent, precise, and packed with potential. It honors the artistry of extraction and the passion of those who’ve elevated concentrates from niche to mainstream.
At MARYJAE, we celebrate 710 not just as a date, but as a movement. It’s a reminder that cannabis is constantly evolving—and so are we. Whether you’re a flower purist or a dab devotee, there’s room for everyone in this growing community.
So this July 10, heat up your banger, cue the playlist, and raise your rig to the sky. Happy 710, fam. Let’s get lifted.
